FOUNDER’S FAVOURITES
Muskaan Chandani
Founder, sourcing and global curation
Growing up in a family that has spent years importing and distributing international food brands across India, I had a front-row seat to how products moved from warehouses to airports, supermarkets, quick commerce platforms, and retailers nationwide. But when I joined the business during the COVID-19 pandemic, I noticed something that didn’t sit right with me.
Shop Muskaan’s shelf
Fizzy drinks, spicy snacks and bold global finds from her collection.
11 picks
MEET MUSKAAN
THE STORY
The gap
Consumers loved discovering global snacks and beverages, yet buying them often meant paying inflated prices, dealing with limited choices, or simply not finding the products they were looking for. While our family business was built around supplying businesses, there wasn’t a simple way for everyday consumers to access the same variety and value.
That gap became the idea behind Nosh Gourmet Foods.
Why Nosh exists
Nosh was created to make imported groceries more accessible - bringing together a curated range of authentic products from around the world at fair prices, without compromising on quality. What started as an effort to bridge the gap between wholesale sourcing and everyday shopping has grown into a platform trusted by thousands of customers across India.
Today
Today, I continue to travel, explore new food trends, and search for products worth bringing home, because I believe discovering great food should be exciting, affordable, and accessible to everyone - not just a luxury reserved for a few.