Shanay Idnani

Having known Muskaan since college, Shanay had seen firsthand the strength of her family’s import and distribution business. Around the same time, he noticed a common frustration among his own friends: they were constantly searching for international snacks, drinks, and pantry staples but were often met with limited availability, inconsistent pricing, or unreliable sellers.

When Muskaan shared her vision of bringing imported groceries directly to consumers, the opportunity was clear. Together, they combined years of sourcing expertise with a shared understanding of what modern consumers were looking for.

While the family business provided the strong foundation and supply network, Shanay brought his experience in operations, finance, and building efficient systems that could support a growing business. His focus has always been on creating a seamless customer experience - from ensuring products are competitively priced to making every order dependable and hassle-free.

Today, Shanay continues to work behind the scenes, turning ideas into scalable processes while staying true to the vision that started it all: making premium international food more accessible, transparent, and enjoyable for customers across India.